Date July 20, 2026
Written by Jessica Bell
What’s driving the next wave of consumer behaviour, packaging innovation and retail success?
Our creative team in our Pack Positive Centre has launched the FMCG Trends 2026 report, exploring the cultural shifts, shopping behaviours and packaging opportunities that are redefining the fast-moving consumer goods industry.
This report explores trends including:
🛒 Gen Z’s demand for healthier, more transparent products
💪 The rise of protein, wellness and GLP-1 influenced shopping habits
✨ Quiet luxury and tactile packaging experiences
🛍️ Premium own-label brands closing the gap with household names
📱 Social media trends shaping what consumers discover, buy and share
🍽️ Elevated at-home dining, meal rituals and convenience-led innovation
The common thread? Consumers are looking for brands that deliver authenticity, value and experiences that fit seamlessly into modern lifestyles.
Whether you’re developing a new product, refreshing your packaging or planning your next innovation, our latest report is packed with insights to help you stay ahead of what’s next.
