Combining Sustainability and Packaging Innovation

Overview

We supported Highland Spring in redesigning their 100% recycled PET * bottles formally known as the eco range, introducing green logos throughout the design. The project spanned various pack sizes for labels and shrink sleeves, including their first ever shelf-ready packaging (SRP) for 750ml Still bottles. Our Rivendell studio handled artwork amendments, reprographics, and brand and colour management. Our Pack Positive Centre (PPC) assisted with prototyping, providing visual samples of the updates. Our retouch team created 3D images of the SRP for marketing and retail presentations. We also produced plates and managed print and colour control.

The Result

Highland Spring successfully refreshed their 100% recycled PET* range with stronger sustainability messaging and a more impactful shelf presence, benefiting from seamless support across multiple service areas.

*cap and label excluded