Packaging design is a constantly evolving field, shaped by changing consumer preferences, technological advancements, and increasing sustainability demands. At Rivendell, our commitment to innovation and creativity has driven us to develop a comprehensive resource to help brands and designers navigate this complex landscape. Our new Creative Design Trends guide offers an in-depth look at the latest trends shaping the future of packaging.

This guide begins with a foreword by Leeds Beckett University’s Retail Institute, providing an academic perspective on the market forces influencing packaging design today. It highlights key developments such as the resurgence of classic design styles, the growing popularity of bold and unexpected colour combinations, and the importance of creating future-proof branding that can adapt to rapidly changing consumer expectations.

One of the most significant themes addressed in the guide is sustainability. Packaging designers today face the challenge of balancing environmental responsibility with consumer appeal. Our guide explores practical strategies for incorporating sustainable materials, designing for recyclability, and communicating a brand’s commitment to eco-conscious values effectively. These elements are increasingly vital as consumers seek products that align with their environmental concerns.

The guide also underscores the importance of shelf impact and consumer engagement. With a crowded marketplace, packaging must do more than contain a product – it must capture attention, convey brand stories, and inspire purchase decisions. The Creative Design Trends guide provides inspiration and actionable insights to help brands create packaging that is both visually striking and strategically effective.

Whether you are refreshing an existing packaging range or developing new products, this guide serves as a valuable tool for driving innovation and maintaining relevance in a competitive market. By sharing our expertise and forward-thinking approach, Rivendell aims to empower brands to create packaging that not only meets today’s demands but also anticipates future trends.

The Creative Design Trends guide is available for free download. We encourage designers, brand owners, and packaging professionals to explore its insights and join us in shaping the future of packaging design.

Download Guide