Client Bettys & Taylors
Year 2022
Overview
In 2022, Yorkshire Tea launched a unique collectors’ item – backpacks sustainably crafted from the side curtains of their iconic delivery lorries. Sold exclusively via their merchandise website, these eco-friendly bags quickly captured the imagination of customers and sold out within hours. Rivendell was tasked with delivering professional lifestyle and pack photography to tell the story behind this innovative product and bring its craftsmanship to life.
The Result
Rivendell’s photography played a vital role in the success of the launch, with images used widely across marketing campaigns and sales platforms. The compelling visuals highlighted the bags’ sustainable origins and quality, driving strong consumer demand and reinforcing Yorkshire Tea’s commitment to sustainability.
