Client ASDA
Year 2024
Overview
Working closely with local breweries, Rivendell created the artwork files for Asda on a new and exciting craft beer project. The project saw independent artists, chosen by Asda, teaming up with local breweries to create eye catching designs that would stand up against the ever-growing competition in the BWS sector.
The project was small, but mighty! Consisting of 7 SKUs in total, the artworks were completed in two weeks. Rivendell collated feedback from newly onboarded suppliers, as well as some familiar printers, and the usual legal and Asda teams. Applying the legal pack copy and relevant print specs, ensuring a smooth transition in getting the lines on press in record time.
The Result
An impressive, standalone range that sits confidently on-shelf with big brand competition.
