Client Dr. Oetker
Year 2024/2025
Overview
Dr. Oetker, a valued Rivendell client for over 17 years, entrusted us with colour management and reprographics to maintain brand consistency and print quality across their packaging for the refresh of their Chocolate and Vanilla Old School Cake Mixes. This project also introduced the Pink Old School Cake Mix, which successfully launched in stores. Our role was to ensure all packaging elements aligned with the refreshed brand identity and regulatory requirements.
The Result
The refresh included updated fonts, text, and content, where we ensured legibility and consistency across the product range. Working closely with the Pack Positive Centre (PPC), we produced prototype prints on carton, accurately simulating the final product. This enabled Dr. Oetker to confidently present the new designs to their wider team and retail partners, supporting a smooth launch.
