Client McBrides
Year 2024
Overview
Rivendell were asked to support McBrides with the creation of seasonal illustrations for a range of limited-edition fabric conditioners. We worked with our Pack Positive Centre to produce four new label designs, two in a summer theme and two for autumn. We were provided scent notes and product descriptions, and this enabled us to depict what the customer would experience, through the creative illustrations we created on pack.
Results
Together with our trend insights and research, we built a range of artworks that successfully deliver impactful illustrations that tantalise the senses. Rivendell further assisted with the reprographics and colour management, providing proofs to the printer to ensure colour consistency. This allowed for a smooth transition from design to print.
