Client Froneri Rowntree
Year 2023/2024
Overview
We supported the packaging refresh of Rowntree’s ice lollies, produced by Froneri, covering all packaging formats from wrappers to cartons, push-up tubes and labels. We established print quality standards and best practices, prepared print trials, and collaborated closely with Froneri on process improvements and print approvals.
The Result
Over 30 artworks were developed using design traces, we updated the files with pack copy and cutter layouts. Approvals were managed via our online system, and final pre-press data and colour management ensured consistent press proofs and accurate colour matching. Additionally, digital 3D renders were created for online marketing. The project successfully enhanced print consistency and refreshed brand presentation across the entire product range.
