Client ASDA
Year 2023/2024
Overview
Kicking off in 2023, we oversaw artwork on the rebrand for one of the most recognisable brands within the Asda own-brand family, Little Angels. This included over 120 SKUs consisting of wipes, nappies, food pouches and accessories. In 2024 we undertook work on a range extension which further increased the Little Angels offering to the consumer.
Rivendell retouched all images which included grip work on incredibly fine hairs, ensuring these gripped into spot colours without giving a hard, sharp edge. There was line work to be done on BOP schematics, as well as repro across the majority of the range.
The Result
Using design traces, we have created over 150 artworks under the Little Angels branding to date. Applying pack copy and ensuring they meet industry guidelines, all artworks were approved by various stakeholders on the client platform. Proofs were provided to all printers to ensure colour consistency across the range. Through efficient project management and liaising between the design agency, client, suppliers and printers, the re-brand project was delivered on time and resulted in a successful launch to store.
