Froneri

Rivendell have supported global ice cream company Froneri for over 5 years. Given developments in print technology, we recently provided a bespoke print training event with the aim of educating colleagues on different print mediums, processes and packaging suitability. Hosted by print and colour expert, Andy Wilson, Coveris’ Colour Director and Chairman of Flexographic Industry Association UK (FIA UK), the team took a deep dive into print technology, materials and processes, as well as reviewing packaging formats alongside their real-life print plates to demonstrate technology and our full end-to-end service. Leaving with a deeper understanding of Rivendell’s services and print process expertise, in addition to our day-to-day service, we invite clients to take part in print and packaging education days to understand the possibilities available to them.

itsu

Working alongside Asian inspired food brand itsu, Rivendell supported the launch of its new packaged noodle'soup range of heat and eat lunch solutions. Starting at our Pack Positive Centre, an innovation event was hosted for the brand to review the latest food trends and explore sustainable developments in the marketplace. With these insights leading to a packaging brief from itsu, Rivendell’s creative team produced concepts and a range of designs that could deliver itsu’s vision. Since then, the team have been working closely with itsu to perfect the design into the tapered speciality carton that is now available in nationwide grocery stores.

Highland Spring

Rivendell have supported leading Scottish water supplier, Highland Spring for over 15 years. Supporting growing demand for more sustainable solutions, we have recently worked in partnership with the brand to develop a supersize 10-litre hydration pack for home or on-the-go-use. Using 70% less plastic per gram of weight, compared to the average used across Highland Spring multipacks, the packs offer clear environmental benefits and carbon savings. Rivendell managed this project from concept stage, engaging our Pack Positive Centre in the early stages to create physical mock-ups allowing Highland Spring to test the concept. We also hosted a live digital amends session with Highland Spring’s marketing team creating both updated flat 2D and 3D visuals in real-time allowing for final approval, reducing the overall approval process and increasing overall speed to market. When it came to print, Highland Spring’s designs encompassed their iconic branding with an array of blue tones to make up the widely recognised scenic mountain backdrop. Our brand guardians produced designs that allow this branding to be replicated in print, ensuring colour consistency with other Highland Spring products.

ASDA

As one of Rivendell’s core clients, our partnership with ASDA spans over 15 years. Managing all ASDA’s own-brand artwork for food and non-edible grocery packaging, our dedicated team of Account Managers act as brand guardians for ASDA’s packaging processes, managing artwork and ensuring consistency of designs for print. In 2021 we delivered over 10,000 unique ASDA packaging artworks across multiple brands, packaging formats and hundreds of suppliers and printers.

Demonstrating our project management capabilities, speed and agility of service to meet the high-speed, high-volume demands of the FMCG grocery sector, recent changes to labelling post-Brexit required Rivendell to work strategically with ASDA to ensure all their own-brand packaging was compliant with new guidelines. Avoiding any potential risk to supply when importing and exporting goods, ASDA’s initial focus was ensuring over 2,000 priority products were compliant. Rivendell successfully updated all priority artworks in under 8 weeks across multiple brands, packaging formats, suppliers and printers ensuring the packaging was compliant whilst maintaining brand consistency and achieving all print deadlines. We have now updated over 6,000 products and continue to work with ASDA and their supplier base to ensure there is no risk to supply.