We help you to understand what your customers really want.

Today’s consumer is more dynamic and demanding than ever before. Businesses need to understand their consumers and shoppers better to drive growth through better insights.

The Pack Positive® Centre

At our Pack Positive® Centre located at Rivendell’s head office in Leeds, we work with you to apply a diverse range of insights and tools to help gain a competitive advantage and stay in tune with your customers.

Developing a better understanding of shoppers is a strategic necessity because fast-moving markets, new technologies, and new business models are changing what consumers want and the ways they shop.

At the centre, you can also access our Digital Knowledge Hub™ to gain first-hand access to key reports and insights.

Pack Positive® Centre insight services include:

  • Consumer trends
  • Qualitative & quantitative data & analysis
  • Packaging & sustainability trends & legislation
  • Bespoke consumer research such as focus groups & surveys
  • Market research & testing
  • Food, beverage & non-food category trends
  • Academic studies
  • On-shelf packaging impact testing

Our key partnerships

Working with our leading insight partners, including Leeds Beckett University, Euromonitor, IGD, Kantar and  Nielsen, plus many more, we provide qualitative and quantitative data and consumer insights from across global packaging, FMCG and retail industries.