Say hello to our new brand!

Company   |   13 Jan 2022

Say hello to our new brand! news-image


Rivendell have today announced the launch of their exciting new brand and service offer to support future growth plans in the FMCG retail sector.

As part of Coveris’ leading European packaging group, Rivendell provide graphic services solutions to some of the UK’s most respected brands. With recent investments into state-of-the-art plate making technology and digital solutions, the business has repositioned its service offer into the three key areas of packaging, photography, and process solutions to better segment its extensive capabilities and drive targeted growth in all three areas.

With a fresh new look that better reflects who Rivendell are, their new ‘brand’s best friend’ offering provides a full end-to-end service for brand implementation and commercialisation, taking consumer packaging from concept, right the way through to shelf and online. Supported by Coveris’ onsite Pack Positive® Centre, the business is also strategically positioned to offer expert guidance on packaging and environmental legislation to meet customer demands for sustainable solutions.

Established in 1997, Rivendell have been partnering with leading brands for almost 25 years. Based in the heart of Leeds, Rivendell was originally set up to provide full-service artwork, photography and print services to catalogue fashion brands. With the rise in online shopping, the business has since evolved to support the grocery packaging sector, applying the same value-added service model with added downstream capabilities supported by its parent company, Coveris.

Recently expanding its operations to a second site in Leeds, located next to Asda, Rivendell’s leading clients headquarters, the business now employs over 120 colleagues across two main sites with satellite services also based out of Coveris’ studio in Spalding, Lincolnshire.

Partnering with all leading retailers and brands including Costa, Froneri, Highland Spring, Itsu, Dr. Oetker and Taylors of Harrogate to name a few, Rivendell’s business model is all about making things easier for its clients every step of the way, through its unique, full-service offer and partnership approach. With a new simpler brand offering, the business hopes to drive further growth within its existing client base, as well as attracting new customers through a more focused and efficient service offer.

Commenting on the new brand direction, Jim McAulay, Rivendell’s Managing Director said “we’re really proud to have launched our new brand at the start of the year, putting us on an exciting new path for 2022. Over the years, Rivendell’s model has continued to grow and evolve to meet the needs of our dynamic client partners. This has resulted in a vast and truly unique service offering, supported by hugely talented and diverse teams. By reorganising our sales model into three expert areas under a new-look brand, we can communicate what we do in a more simplified way, but with real know-how in each area to drive our ambitious growth plans.”

Rivendell’s new brand can be explored here at our website and if you haven’t done so already, check out our social media channels below (links in footer).